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Small Business Marketing

Premium WordPress Theme for Restaurants

By |January 18th, 2012|

Today, we finally pulled the trigger at my family’s restaurant and updated our website.  We had been thinking about it for a while but were hesitant to pay a designer a few thousand bucks to build a custom site and there are not that many out there (not locally anyway) that are good at building WordPress websites.

I can build websites on my own by plugging in a WordPress theme, of course, but hadn’t found any themes that fit what were were looking for.  The restaurant themes that I had toyed with in the past were kind of crappy.

Today, for the heck of […]

Your Number One Priority as a Business Owner

By |January 16th, 2012|

In his book, Ready, Fire, Aim, Michael Masterson makes a great point that should be burned into every entrepreneur’s head as early in his/her career as possible.

Your number one priority in business is in marketing and selling you core product/service.

Back in my undergraduate studies at Syracuse University in upstate New York, one memory sticks out in my mind so vividly clear.  I was sitting in a business class – it could’ve very well been a class in Entrepreneurship because that was one of my majors – and while sitting there waiting for the class to start, I could overhear a […]

WordPress – 5 Greatest Benefits for Any Business

By |January 9th, 2012|

WordPress is one of the most popular Content Management Systems (CMS) on the web. Although primarily used for blogging, it can also be used to build regular-looking business websites. Put simply, a CMS is an application which allows you to manage, create and update a series of web pages which make up a website. The main benefit of using WP for your small business website is that it is completely free to use and is easy to update without any advanced programming skill. Furthermore, it is the perfect solution when trying to get your site high in search engine rankings. […]

Using Photos in Your Small Business Marketing

By |January 8th, 2012|

As you should know by now, I handle the marketing at my family’s restaurant, Niko’s Taverna in White Plains, New York.

Although I believe you can use this strategy in your business no matter what industry you are in, using photos in a restaurant’s marketing plan is an obvious no brainer.

Quality pictures of food make me hungry as I’m sure is the same for others.

This strategy also has search engine optimization value online, because your properly titled photos give online searchers one more way to find you.

So this is what I did.

I took my Canon EOS Rebel T1i into the restaurant […]

How To Set Up a Website

By |January 4th, 2012|

Beginner Lesson for Those Who Have Never Created Their Own Website
No one talks about this because we, as “computer people,” take it for granted.  The fact still remains that a big percentage of small business owners don’t even have a website!  Let’s help as many of these people get online as possible.

With WordPress, there really is no excuse anymore.  Before WordPress, or BW, I used to here things like, “Who am I going to hire to create a website for me because my cousin (insert brother, nephew, son, daughter…) is taking forever and I still don’t have a website?”

Or “I […]

In Business, Only the Real Survive

By |December 30th, 2011|

What’s your story?

Are you a real person or someone hiding behind a computer or behind a brand?

Those trying to keep their image squeeky clean, censoring what is shown to the public will suffer.

People follow people and they want to get to know the person they are doing business with.

You can have the greatest product of all time but if you focus on the technical make up of the product alone, it probably won’t sell very well.

I don’t care who you sell to, people have and always will buy emotionally, not logically.

I can hear you […]

Today’s Gold Nuggets That Will Help You Make More Money and Grow Your Business

By |December 18th, 2011|

From the December 2011 Dan Kennedy’s No BS Marketing Letter:
We have gotten lazy as business owners through the good times when money came easy. We are now forced to work smarter and to eliminate any kind of waste in our businesses.
Another two nuggets from the same source:
1.  There is ALWAYS more money in your database than you can’t think of ways of pulling it out and
2.  If something works, keep doing it till it stops. You’ll get bored with your marketing faster than your market does.
From Dan Kennedy’s book, Ultimate Marketing Plan:
The importance of a USP, or […]

The Mini Conglomerate Theory

By |December 12th, 2011|

“This kind of “cross-fertilization,” done carefully and intelligently, on a big or small scale, can make your business more profitable and a lot more fun. This is the way to create a big income out of a small business.” (From Dan Kennedy’s No BS Business Success in the New Economy, page 223)
I will explain soon but for now, since losing the entire blog post due to the WordPress app on my Android phone crashing before hitting publish, I have a different idea.
What does this quote mean to you?  What businesses can you think of that embody the Mini Conglomerate […]

Small Business Owner: Who is Your Target Buyer? 10 Thought Provoking Questions

By |October 31st, 2011|

You can't hit a target you can't see. These 10 powerful questions will help you develop lazer focus in your business. Simple to do yes, but don't underestimate the power of knowing exactly WHO your business is for.

Key Take-Aways from October 2011 No BS Marketing Letter

By |October 16th, 2011|

Dan Kennedy’s newsletter comes in the mail once a month and I can’t wait to get at it and comb through it for gold nuggets to be used in my life.
Let’s get right to the key points to remember from the October 2011 issue.
Google using direct mail to attract new customers. Doesn’t that tell you something when even the company that dominates, owns the internet doesn’t use the internet exclusively for their marketing?
Recent issue of Target Marketing pointed to a study that showing that young adults do, in fact, respond better to print.
Do what works not what […]