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Books

By Gary Vaynerchuk in Crush It

By |December 30th, 2011|

“Any company that clamps down on its best talent and doesn’t allow them to talk to the public is holding that talent back from where the business world is going, and you don’t want to be left behind.”

I could not agree more. For me, not being able to have a personal voice, separate from the corporation you work for is too big a price to pay.

Keep your money. I’ll keep my voice!

9 Factors Getting Your Business Stuck

By |October 13th, 2011|

Business and marketing expert Jay Abraham writes in his book The Sticking Point Solution, that there are nine factors, or sticking points, that are getting in the way of any business’s success.

1. Losing out to competition
2. Not selling enough
3. Erratic business volume
4. Failing to strategize
5. Costs eating up all the profits
6. Doing what’s not working
7. Being marginalized by the marketplace
8. Mediocre marketing
9. Saying, “I can do it myself!”

“Everything you do should be measured in terms of either an investment or a profit center, as opposed to just a cost expense.”

“You’ve got to distinguish yourself, your product, your company, and your […]

When Not to Send Postcards

By |September 28th, 2011|

From Dan Kennedy’s Book The Ultimate Sales Letter, 4th Edition
“As a general rule, I like using postcards for consumers, not business-to-business (where there are gatekeepers ruthlessly trashing “B-pile” mail); for  simple offers; and when communicating with people where a relationship is already established, rather than with new prospects.”
Marketers are tempted to use postcards because they are the cheapest way to test and to farm but when you factor in how many are thrown out by “gatekeepers,” it might actually be cheaper to send FedEx where you know the package will be opened and taken seriously.
Yes, I said FedEx
and Yes, I know […]

One Thing at a Time

By |December 29th, 2010|

As I am writing this, I just finished two blog posts, watching tv, reading a book during the commercials, thinking about the new restaurant construction

then when I opened the New Psycho-Cybernetics to read a little more before going to bed, I flip the book open to the paragraph entitled, “Try to do only one thing at a time.”  LoL

We can only do one thing at a time.

“Just as only one grain of sand could pass through the hourglass at a time, so could we only do one thing at a time.”

Just like everyone esle, I suppose, I often find myself worrying […]

The New Psycho-Cybernetics – Quick Notes

By |December 29th, 2010|

When one decision is reached & execution is the order of the day, dismiss absolutely all responsibility & care about the outcome.

Let your subconscious run free.

Strive for unconscious competence. Doing IT without thinking.

Theater in your mind techniques

Do all your worrying/stressing BEFORE a decision is made.

We make decisions, then make them right or wrong. They are not inherently right or wrong.

You can always correct a poor decision, but if you do nothing, you can never get the time back.