Probably the biggest question we get at SEO Spartan is “How EXACTLY do you get your clients’ websites ranked in the top ten for their chosen keyword phrases?”

Well, the simple answer is backlinking and using the power social media and Web 2.0.

Here is how Wikipedia defines web 2.0:

“The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.”

Most SEO and internet marketing experts agree that backlinking is the most important factor in the formula used to figure out who gets listed where when people search for a given phrase.  Content and On Site factors also play a roll but tests have shown that it’s all about the number and quality of backlinks.

For our clients we deploy a backlinking campaign where we create and distribute content (articles and blog posts for example) across the internet, borrowing authority from web 2.0 websites.  Within that distributed content we drop hyperlinks pointing to relevant pages on our client’s site.

This whole game is really one big popularity contest.

Backlinks act as websites in the world wide web raising their hand and voting for you and your website as the most relevant.

The search engines count the number of links pointing and referring to you on a given topic and take that as a sign that you are the expert in that field and furthermore, the most relevant search result for a given keyword.

The best example I have ever heard is when you search for the term “click here.”  What do you think pops up as the number one result for that term?

Take a guess.

Which website do you think is the most relevant site if you were really searching for “click here?”

The answer is and has been for years now, the Adobe Acrobat Reader download page.


Because more websites are linking to that page with the term “click here” than any other site in the world.

How many times have you seen a website say, in order to open this file you will need Adobe Acrobat Reader?  If you don’t have AAR, click here.

Another great example is from one SEO Spartan client who ranks on page one of all the major search engines for a phrase that has nothing to do with his business.  We optimized for a neighboring town that he wanted to attract clients from and for a service that he doesn’t even provide!  Why would he want to rank for a service that he doesn’t even provide?  To steal away prospects that didn’t think of his option.  Because of confidentiality, we cannot tell you his keywords but this proves a point that on page SEO factors carry far less weight in the eyes of Google than off site optimization factors, i.e. links pointing back to a site.

Let’s tie this all back to the question at hand, “How EXACTLY do you get your clients’ websites ranked in the top ten for their chosen keyword phrases?”

By getting hundreds and sometimes thousands of sites to link back to you with your chosen keyword phrases, voting for you as the most popular website on the web for that given phrase.  Basically telling Google, “Hey, if you are looking for an Italian Restaurant in Dover, Chef Antonio’s is definitely the most popular and relevant.  They should have the number 1 spot!”