What’s your story?

Are you a real person or someone hiding behind a computer or behind a brand?

Those trying to keep their image squeeky clean, censoring what is shown to the public will suffer.

People follow people and they want to get to know the person they are doing business with.

You can have the greatest product of all time but if you focus on the technical make up of the product alone, it probably won’t sell very well.

I don’t care who you sell to, people have and always will buy emotionally, not logically.

I can hear you with your examples of exceptions to this rule.

I disagree.

Even the dorky brainiac scientist buys emotionally and then worries about justifying his purchase logically to his wife when he gets home.

So, what am I suggesting?

Create and communicate your personal story, the story of the person behind the business. That’s what people follow and those are the businesses people will buy from yesterday, today and in the future.

Do you agree with this logic? Leave your comments below.