“Target Market” is too general, makes you picture a crowd of people on a field somewhere, standing there facing in the same direction. Some are male and some are female, some are young and some are old.

That is not good enough, there is no power in it. Let’s get a crystal clear picture in our minds because we cannot hit a target we cannot see.

The best way to do this is to create a Target Buyer (TM). A person that is most likely to buy from you and furthermore, that would be an ideal client for you.
Not a crowd of people but an actual person.

Here are 10 questions to move you closer to lazer focused.

Unless you are driving, take a quick minute, grab a pen and paper or open a new MS Word document. Answer these questions in writing, I promise you it will be worth your while.

1. Is the person a male or a female?

(In an attempt to keep things simple, I will say “he” most of the time but if your Target Buyer (TM) is a woman, think of a woman instead)

2. What do they do for a living?

3. Is the person single or married? Perhaps divorced or widowed?

4. How much money does he/she make?

5. What are the person’s biggest worries and concerns?  What keeps him up at night?  What are his goals for himself and his family?  What is he trying to accomplish?  What does he want to do for his wife?

6. Does he or she have kids?  If so, how many and what are their ages?

7. What is this person’s normal day look like? What time does he wake up and what time does he go to bed?  How much time does he spend with his family throughout the day and throughout the week?

8. Is there anything else you can think of to describe this person most likely to buy from you?  Whatever comes to mind, write it down.

9. How does your Target Buyer (TM) dress?  What type of clothes does he usually wear to work every day?

10. Last but not least, what is this person’s name?

Re-read your description.  Now, I want you to look through a few magazines and find someone that fits the exact picture of your Target Buyer (TM).

Over the next week or so, search publications and websites inside and outside your industry until you can cut out the person to pin up on your office wall. Be sure to look at your guy or girl when you are creating marketing campaigns, websites, and sales copy.

If you are tailoring your message towards a specific person like this, everything you do in your business will simply be more effective. You will make decisions consciously and unconsciously that are best for this person.  You will begin to attract more Target Buyers (TM) into your business.  Your service will be better so you will therefore generate more referrals, attracting even more buyers.

Ultimately, your revenues and profits will rise according to your level of focus on your Target Buyer (TM).

Does this help you? Leave a comment below.

Coming soon to NickKringas.com, you will learn how to capture email addresses and the best tool to use to build relationships with your list of clients and prospects.

Talk soon,
NK